Case Essay Example | Topics and Well Written Essays - 500 words - 6

Case - Essay Example The most commonly used tool is the ANOVA (Analysis of Variance). ANOVA helps the manufacturers to predict the customer demands and requirements in particular markets. The results obtained help the Sales and Marketing Department to predict the volume of production and supply of goods. For instance, it helps them to know what type of a car model preferred over the rest in a particular region. The organization also uses correlation as a method of forecasting the sales. The tool analyzes the variables that determine the sales volumes. It then establishes the relationship between the variables. For instance, the exchange rate of the dollar determines the fluctuations of the market prices. The correlation becomes stable if it has a position coefficient of 1, and weak if the coefficient is negative. If it is zero, then at that particular moment there is no relationship between the two variables. In the same case, regression is used to determine the sales volumes. Sales=Number of vehicles sold*selling price (Opsmgt.edublogs.org,). The other company is the Netflix. It deals with the online distribution of movies, videos, and music. One of the tools used to forecast the sales of the enterprise is the descriptive statistics. The tool analyzes the trend in the sales. For instance, it determines the number of videos sold via the online market, the frequency of visit by the registered customers, as well as the rate at which new clients enroll. The data obtained is used to predict the financial stability of the organization, as well as its competitive position at the market. Netflix also uses the exponential smoothing tool. The device employs the principle of comparison the sales of the previous years. The organization uses the margin of error between the last two previous years to brace on how to adjust the production and sales strategies. On the same not, the moving average tool is used to analyze the

Mountain Dew Research Paper Example | Topics and Well Written Essays - 1750 words

Mountain Dew - Research Paper Example Second, the company's flagship advertising campaign, "Do the Dew," is now in its eighth year. In that period, competitors have had ample time to copy many of the once-distinctive elements of the marketing strategy and erode the freshness, as well as the impact, of the primary campaign and any pool-outs. This analysis will present these issues using a SWOT approach to focus on the significant issues of the case. Analysis. The managers responsible for marketing the Mountain Dew brand are in a difficult place; they are not dealing with a new product entry, but are responsible for maintaining the brand's place at the top. The brand's advantages include the very things that have made them successful so far, but they still face several challenges. Even though their brand health indicators remain strong, the brand is almost certain to lose market share without some proactive and effective changes. As shown in the SWOT analysis in Table 1, the brand enjoys some key strengths and good opportunities, but the Mountain Dew product is not without its weaknesses, and it is exposed to some potentially serious threats if management can't tune its position and get sales back on track. Table 1 Strengths Weaknesses Opportunities Threats Brand Recognition Image Saturation Re-engage primary market Non-Carbonated Products Corporate Resources Loss of Niche Branding Enhance Brand Health Advocacy Marketing Commitment -- Super Bowl Ads -- The market has a strong recognition of this brand, and the marketing efforts have been successful in making product perception match market trends. That success, however, is now creating difficulty as the market is trending away from the very image the brand has been building for the past eight years. Further, the competition has co-opted many elements of the image and the market is virtually saturated with alternative sports, music, and young faces. Additionally, the traditional cola market is eroding as it looses market share to non-carbonated, alternative beverages. The idea of having a "kick" which is derived from sugar and caffeine successfully played to the cool generation, but the counterculture demographic is more likely to see those compounds as unhealthy. Nevertheless, products like Red Bull show that there is still a strong market for such products. The corporate resources that a company like PepsiCo can bring to bear on the marketing are certainly a strength; but just bec ause a company can speak broadly doesn't free it from needing to have something significant to say. As the product begins to loose its distinctive niche branding to better-positioned offerings, management has the opportunity to recapture its core constituency and enhance the brand; but the new creative is going to have to move beyond skateboards and rock music. The marketing commitment shown by PepsiCo, particularly the prohibitively expensive Super Bowl ads, is both a key strength and opportunity. The message those strategies deliver, however, is the main thing. Alternatives. Management has three fundamental